Luis Carrera is a seasoned entrepreneur and the founder of Hispabrand.com, a leading San Diego-based digital marketing agency specializing in serving the U.S. Hispanic market. A native of Ecuador, Luis brings over eight years of experience in digital creativity and user-centric design. He has a proven track record of developing innovative digital solutions for major brands across diverse sectors, including automotive (Toyota), construction (Sherwin-Williams), telecommunications, cybersecurity, and consumer goods. His expertise lies in branding and storytelling, performance digital marketing, and UX/UI design, all built on a foundation of empathy and cultural insight.

Through Hispabrand.com, Luis has made a significant impact by empowering both Latino and non-Latino small business owners to enhance their online presence and navigate the complexities of digital transformation. His passion for helping local entrepreneurs thrive is a core part of his professional mission. He believes that strong digital branding and targeted marketing strategies are essential tools for growth, and he is dedicated to providing these resources to the San Diego business community. His work is not just about design and code; it’s about building a bridge between businesses and their audiences, creating meaningful connections that drive success.

Luis is deeply committed to supporting the mission of Inbiz Latino and the North County Chamber of Commerce. He is eager to contribute his specialized skills in digital strategy, bilingual marketing, and business development to help the organization expand its reach and better serve its members. By leveraging his unique background and forward-thinking approach, he aims to support the next generation of business leaders and contribute to the economic vitality of San Diego County. His goal is to ensure that all members of our community have the tools they need to succeed in today’s digital landscape.