Sales Development Workshops
Ignite Your Sales is a six-week sales course for beginning or underachieving B2B media sellers. In this course you will learn how to approach small and medium size businesses about their marketing challenges and how to sell to these business owners in today’s competitive media sales environment.
THIS COURSE WILL PROVIDE YOUR ACCOUNT EXECUTIVES WITH:
- Research and prospect tools to hunt growing business categories.
- Uncover opportunities to match your marketing solutions to your client’s marketing needs.
- Prepare your AE’s to deliver powerful presentations that appeal to financial decision makers.
- Provide continued support for your AE’s, keeping them connected to an ongoing training source.
Ignition Week
Ignition Week is a one-week business development program for B2B media sellers. During this week our team of expert marketing and media account executives will work side-by-side with your sales team to present a comprehensive marketing program based on research from Borrell Associates.
OUR WEEK TOGETHER INCLUDES:
- Strategy session with sales management to discuss your program success plan.
- Profit estimate and product analysis provided by our team.
- Appointment setting scripts, appointment calendar, and sales tracker for your AE’s to use.
- Two expert level in-market media sales specialists to work with your team.
- Sales incentives and bonuses for your team provided by us.